In one of the first moves to return bodybuilding to the big screen, Zukor Pictures debuted the trailer for its feature film, "No Pain, No Gain" to sell-out crowds for this year's Olympia Weekend bodybuilding competition at the Mandalay Bay Resort in Las Vegas. The trailer was played in conjunction with the Mr. Olympia Pre-Judging and Finals, as well as the Ms. Olympia Finals. The three-minute trailer was created from footage for the dramatic feature film which stars bodybuilder Gus Malliarodakis and IFBB Pro Dennis Newman.
"The audience reaction to the trailer was great. I was a little nervous given the importance of the competition and hardcore nature of the fans," says producer-director Samuel Turcotte. "Afterward Gus and Dennis were complimented by old friends and new fans alike. Although the film was created for a general audience, it's great when those in the know enjoy it as well. I hope 'No Pain No Gain' reflects positively on the sport and brings more attention to it."
